I really appreciate all of the wonderful content freely available on the Internet. I actually seek out advertisers whose goods will meet my needs when their ads appear on sites or searches that are applicable.
What I don't enjoy or appreciate are ads that are so highly obnoxious that they make reading a page difficult. We have received a lot of complaints about ads at a client's site created by one particular organization where a word has one or two lines under it and simply mousing over the underlined text brings up an ad that obscures the text you're trying to read.
What our network group did then, in response to multiple user complaints, was to block them at the network level. This can also be done on the computer level and that's what most home users would have to do but we have too many computers to work with for that.
The Internet router/firewall has the ability to block traffic to specific domain names. Most mid-grade and even some consumer-grade network routers have the functionality now.
They blocked the following domains:
- yieldmanager.com
- pubmatic.com
- inellitxt.com
- vibrantmedia.com
- atdmt.com
I know some people also block doubleclick.com but those ads tend to be far less annoying so we've left those.
We have, at least for the time being, successfully blocked the annoying hover-over ads and the users are much relieved.
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