OReilly has an article and YouTube video interview discussing the now controversial NIN iPhone application.
While I definitely admire Trent Reznor and NIN for his stance on a lot of issues regarding the music industry but after watching this video about the app and learning about their site, NIN.com, these guys are way beyond anything else I'm aware of.
They're hitting this from so many angles, not the least of which is building customer loyalty by offering so many neat social networking and collaborative resources for fans. It's a little long on the video side and you may not be a NIN fan but it's truly impressive the work that they're doing with technology.
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