I just started reading a book called 'Career Distinction, Stand Out By Building Your Brand' by William Arruda & Kirsten Dixon. It's about identifying your unique characteristics and promoting them. While I am a little hesitant about self-promotion, it does raise some good points about using a greater sense of self-awareness to develop your own career and work satisfaction. So far I'm enjoying the book more than I might have expected and will likely inspire some further discussion.